DUMA UDBS

We are delighted to announce that Marketing Forum 2017 will once again take place at the University of Dar Es Salaam, Yombo 5. Dar es Salaam University Marketing Association (DUMA) has been successful in hosting big events at the University (UDSM). DUMA Carnival, DUMA Bonanza and DUMA marketing Forum are just few examples.  This year’s event will take part on 3 rd  June, with practitioners from different companies attending. Kelvin Twissa Director at JACKSON GROUP who has recently launched Kitabu App , Rashid Tenga CEO at AGGREY & CLIFFORD, Nandi Mwiyombella head of Brand and Communications at Vodacom, Imani Kajula CEO at EAG GROUP the company behind (Simba SC official App)  to mention a few. Learn  from experts and gain experience from each other. Build a  network  at discussion sessions, over meals or a drink. Take your new contacts and network . Digital technology  affects every discipline in today’s world. Engineer...

​Where is the ethical line in marketing between hooking a customer and getting them hooked? Media is an open door to the public mind, Edward Bernays wrote in his landmark 1947 essay  “The Engineering of Consent.” “Any one of us through these media may influence the attitudes and actions of our fellow citizens,” he wrote. “The United States has become a small room in which a single whisper is magnified thousands of times.” Seventy years later, the door to the public mind is wide open. The thousands of whispers have been multiplied by billions into a deafening roar of smartphones and social media. Consumers can stay in touch with the people and brands they love, meeting new ones along the way. In turn, marketers are now privy to consumer data they dared not dream could exist even 15 years ago—what consumers’ preferences are, how much they weigh, what sexual acts they prefer and the contents of their contact list. Marketers can reach consumers in their home, at w...

What makes a marketer a good marketer? 1.  Critical thinking   going deep in every situation, trying to understand every aspect of an issue whenever they come up. when you have a problem in your company/business, think critically. if you have opportunities you do the same.  Thinking goes beyond the organizational level, think about the business environment (policies, what competitors are doing, how the customers are going to react, in fact think of everything there is). this involves being pro-active and reactive at the same time. 2. Be a problem solver , not only be able to spot the issues to your business but also coming up with appropriate solutions/strategies to deal with them, be it a problem or an opportunity. keep in mind that you can't come up with precise solutions (what exactly should be done) if you can't think critically, there for sharpen you mind through books, engaging and networking with the right peo...

Currently people/(target customers) a very busy individuals. And marketers are trying to go digital as a marketing strategy. As a marketer think as to why should your customers give you one second of their time in this era. and there you will come to conclusion that having a great product/content that is relevant is the key to attracting potential customers to view your advert/promotion in all digital platforms. # marketingforum2017  on the way "the digital world" Evident Marketing

Evident Marketing

Career Talk 24th March. KCB Bank in collaboration with Dar Es Salaam University Marketing Association ( DUMA ) organized and executed a career talk for the business school students. DUMA salutes KCB bank, Human Resource Department to be specific for the great support. Much appreciation to the facilitators Zahoro B. Kaguo and Cuthbert Maro DUMA thanks the University of Dar Es Salaam Business School ( UDBS ) for their positive attitude and support. Lastly we thank all the attendees and urge you all to employ the knowledge provided. DUMA “ everything is marketing ” KCB bank representatives from left Cuthbert Maro, Janeth rumanyika and Zahoro B. Kaguo. last in-front Dr. Winnie Ngunie from the Department of Marketing University Of Dar Es Salaam Business School(UDBS). behind are the current DUMA leaders Mkude Fidelis (GS), Mwankusye Gwamaka D.(President), Shabani (member), Matimbwa Mohamed (Ast.Dir of Planning, Nandi Aneth (Dir of publicity, Nyanje...